Bachelor of Science in Business Administration Major in Marketing Management

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Bachelor of Science in Business Administration Major in Marketing Management

 

Program Description

The Bachelor of Science in Business Administration major in Marketing Management prepares the graduate for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.
The curriculum is based on the standards and minimum requirement of the Commission on Higher Education (CMO 17 s. 2017) and is benchmarked against the curricula of leading local and international academic institutions offering similar program.

Program Objectives

The BS in Business Administration major in Marketing Management program aims to produce globally competitive graduates who will be professionally competent, morally upright, and socially responsible contributors to national development.

Specifically, in two to five years after graduation, the BS Business Administration alumni shall:

1. Practice as professionals for the advancement of society; and
2. Promote professionalism in the field of business.


Career Path

  • Management Trainee in Marketing
  • Marketing Assistant
  • Account Executive
  • Merchandising Assistant
  • PR/Advertising Assistant
  • Customer Service Agent
  • Junior Sales Trainer
  • Receptionist
  • Entrepreneur
  • Product/Brand Assistant
  • Order/Billing Assistant
  • Service Crew


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Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 50 hours
  • Skill level All levels
  • Language English
  • Students 0
  • Assessments Self
Curriculum is empty

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